In a recent 2008 survey by BT and published on www.MessageMakers.co.uk the average on hold length was 32 seconds and the average business caller is placed on hold for over thirty minutes each day. If you place a caller on hold to silence, their time on hold passes much, much slower than if they are placed on hold to music. Callers on hold are a captive market to talk to, cross sell your wider range of products and services...in the same BT survey 43% of callers made an enquiry based on what they heard listening to on hold messages, 16% actualy made sales. www.MessageMakers.co.uk expand on all these statistics - turn silence into sales.